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Job Details: Group Content Manager - 4Studio (Sales)

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Group Content Manager - 4Studio (Sales)
VN077
London
United Kingdom
Job Title: Group Content Manager, 4Studio
Reports to: Commercial Lead, 4Studio
Department: Sales (4Sales) 
Location: London

BACKGROUND

4Studio is Channel 4’s new digital content studio, set up to reach audiences on social platforms such as Facebook, YouTube, Instagram and Snap Chat via original and branded content.  

Commercial revenues will be driven by Social Branded Entertainment, Social Sponsorship, Social Monetisation, E-Commerce and exploiting other, new revenue streams on social.  

JOB PURPOSE

The Group Content Manager role is a sales role reporting to the Commercial Lead for 4Studio. The Group Content Manager is responsible for selling social branded content and social sponsorship to agencies and advertisers, providing an important source of non-share-deal income to Channel 4.  

KEY RESPONSIBILITIES
  • Grow sales revenues for Channel 4 on social by selling branded content partnerships and social sponsorships 
  • Proactively pitch Channel 4’s Social Branded Entertainment slate to media agencies and advertisers 
  • Respond to client briefs to deliver best in market social branded content ideas and responses 
  • Work with the C4 Digital Commissioners and 4 Studio Strategist to come up with best in market content ideas that fit with the Channel’s remit of high quality and premium social content 
  • Work with C4 production partners to bring these ideas to life in creating award winning social content 
  • Work with the Project Management team to ensure campaigns are delivered successfully and to assist in client management during the campaign 
  • Work with the Creative Strategist in building the campaign strategy for every proposal as well as ensuring best in market campaign measurement to prove the effectiveness of social branded entertainment on Channel 4
  • Work with the TV Branded Entertainment and Partnerships sales teams to champion social branded entertainment, ensure social is proposed for all relevant briefs and maximise the potential revenue to Channel 4
  • Work with the Legal and Compliance teams to ensure all campaigns follow the relevant Channel 4 and legal guidelines 
  • Deliver against revenue targets for 4Studio
  • Sales forecasting and reporting to the Commercial Lead, 4Studio
  • Identify and generate new revenue opportunities for Channel 4 on social 
  • Bring innovative ideas for both content and revenue opportunities on social to 4Studio
  • Contribute ideas on brief responses, in brainstorms and on live campaigns
  • Create high impact sales decks and collateral in response to client briefs and to promote proactive social branded entertainment opportunities 
  • Keep up with industry/market knowledge through media owner or agency relationships to help inform the ongoing 4Studio sales strategy
  • Develop meaningful relationships and build long-lasting relationships with senior stakeholders at agencies and key clients
  • Establish and adhere to best practice for social branded entertainment campaigns at all times
  • Negotiate the best value social branded entertainment and social sponsorship deals for sustainable and repeat business

ESSENTIAL EXPERIENCE AND SKILLS
  • Proven experience selling social branded content video partnerships to media agencies 
  • Relevant experience at an Account Director / Group Head / Business Director / Head of Sales level 
  • Proven ability to deliver results against sales targets
  • An excellent understanding of the social media landscape across all platforms
  • An excellent understanding of branded content/branded entertainment on social
  • The ability to articulate the benefits of social branded content to agencies and their advertisers
  • A proven track record of working with social video content creators and social editorial teams
  • A proven track record of working with multiple stakeholders internally including but not limited to project management, legal, finance, social media marketing, research and insights teams.  
  • A black book of media agency contacts 
  • Previous experience of working with production companies and/or internal production teams  
  • An excellent understanding of paid social and previous experience in selling and/or managing paid social campaigns 
  • A strong understanding of the digital advertising landscape 
  • Significant experience of managing client relationships
  • Significant experience of relationship building 
  • Significant experience of working and communicating with a wider sales team
  • Creative mindset and experience selling in creative concepts to clients and agencies
  • Knowledge of ASA and CAP Regulations that apply to social 
  • Expert negotiator and presenter
Competitive
To complete your application please provide a response to the below application questions, you can upload your response to the application questions as an attachment when submitting your application. This can be attached to your application as a PDF or Word document.  
  1. Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
  2. Please summarise your career experience of selling social branded content (Max 250 words)
  3. In your opinion what are the benefits of social branded content for brands (Max 250 words)

 
There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
• 26 days annual leave (including a day off for your birthday)
• Company funded Private Medical Insurance
• A generous Group Personal Pension
• Access to our flexible benefits scheme including dental, travel insurance, health screenings and more!
27 Aug 2020
    
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